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For Immediate Release: June 1, 2011
Media Contact: Marketing and Communication Department

Modernism for the Masses

Lecture at the National Building Museum


WHAT 
Lecture and discussion: Alexandra Lange and Russell A. Flinchum, Ph.D. present and discuss the ascension of industrial design during the 1930s and its relationship to the desirability and affordability of “good design” in consumer products. The World’s Fairs of the 1930s exhibited innovative design that became available to the masses, and the lecture explores mass-market stores like Target and IKEA’s contemporary interpretation of 1930s design and production.

WHO 
Alexandra Lange, critic, architectural historian, and co-author of Design Research: The Store That Brought Modern Living to American Homes
Russell A. Flinchum, Ph.D., archivist of the Century Association Archives Foundation, professor, and author of American Design

WHERE 
National Building Museum
401 F Street NW
Washington, DC 20001 (Judiciary Square Metro, Red Line) 

WHEN
Tuesday, June 7 / 6:30 – 8:00 pm
$12 Museum and Art Deco Society of Washington Members; $12 Student; $20 Non-member. Prepaid registration required. Walk-in registration based on availability.

Continuing education credits available: 1.5 LU (AIA)

CONTACT 
Stacy Adamson, sadamson@nbm.org, 202.272.2448, ext. 3458

The National Building Museum is America’s leading cultural institution dedicated to advancing the quality of the built environment by educating people about its impact on their lives. Through its exhibitions, educational programs, online content, and publications, the Museum has become a vital forum for the exchange of ideas and information about the world we build for ourselves. Public inquiries: 202.272.2448 or visit www.nbm.org. Connect with us on Twitter: @BuildingMuseum and Facebook.

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